this and that

Click here for the second best ad ever. I can’t think of another company that has such a visual impact in their ads. They’re always hypnotising to the point that I question if there are subliminal messages at play. I don’t know of a single person who doesn’t have the same Pavlovian response to Corona ads. You know- instantly your heart rate goes down, your eyelids droop just a smidge, and you could almost smell suntan lotion and the limes that you’re about to jam into an ice cold long neck bottle of Corona. It’s just that immediate. These ads just knock it out of the park every time with no end in sight. With the calming cerulean blue, and the usual place that they have you seated in (either a lounger, hammock, towel, etc.), and …wait a second – they put me into a trance. Are there words to their ads? I can’t recall. I had to check out the website, I guess they are usually just the sound of the waves and the seagulls. Whoever planned out this ad did a fantastic job. Being a person who loves the ocean, especially ones that sound relaxing, this was a great pick. The waves are gentle and not crashing too heavy, the birds seem to be flying and squaking low, and the colors of the water and sand are top notch. Perfecto! This is one of the few ads that piqued my interest enough to do some research on it. I’ve been to Mexico a few times, but next time I will track down this Paamul location where they filmed. I’ll start planning now for the ridiculous picture that I’ll take there that will be a future Christmas card that I will send out to all on my list.

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