this and that

So, I needed another blog, after a long time of staring out the window at the beautiful murky sky, it hit me! Vincent Gallo has been in H&M ads recently! They had the target audience and geographics in mind when picking him. I’m not seeing any ads locally, but on line it mentions the big campaign in NY, Boston and LA. I know if I were still living in NY, after seeing the ads with Vincent, I would run (literally!!) to the nearest H&M and buy all the pieces in the ads. That’s how crazy this guy makes you! The power of the “target audience” is twofold here. You have the consumers that are being targeted, and then you have all the media people that are being targeted. If you know anything about Vincent Gallo, you know simply having him there will generate a crapstorm of bad reviews. As long as they get the name right, right? He is a behemoth of a personality, to put it mildly. I love this guy. His art, his website, his amazing interviews, and his other-worldly eyes. There’s only one Vincent Gallo, and he actually agreed to do advertising for a company. The people at H&M where surely counting on Vincent to provoke people into giving their reviews of his performance, well- it worked. I haven’t seen such an uproar for a celebrity in advertising, since, well I don’t recall. But the important thing here is that it’s Vincet Gallo, people! I’ve looked up so much about this ad campaign that my computer is running slow now. I guess a virus scan is in order.

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