this and that

Call me a nerd, but I got excited when I read 80-20 existed in advertising. It’s all over the place, and I don’t know why I’m so struck by it. I think maybe I was Vilfredo Pareto in my past life. The other examples are that you wear 20% of your clothes 80% of the time, and at work 20% of the employees do 80% of the work.  The list is endless where this 80-20 rule comes up in life, it’s really interesting. In advertising, this means 80% of units sold are purchased by only 20% of the consumers. The book states this comes in handy when advertising Diet Coke. To go beyond the 80-20,  diet Coke is actually 84- 8. Makes sense- when you have such a small segment buying so much, you need to pay attention. Is this book a combination advertising/rocket science book? That is some handy knowledge right there. I must say they started off strong with the 80-20 thing, but then it just got really boring with types of people and stuff broken down. I guess they need to put this common sense in here, but now I need to move on and search through some more crapola to eek out another 2 blogs tonight.

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